QDOBA Steps Up Vehicle Safety with Innovative Smoked Parking Lamp Assemblies

San Diego, CA – October 26, 2023 – QDOBA FRANCHISOR LLC, a name traditionally known for fresh, flavorful Mexican eats, is making a surprising, yet strategic, move into the automotive aftermarket. The San Diego-based company, headquartered at 350 Camino de la Reina, Suite 400, is now offering a line of high-quality smoked parking lamp assemblies, designed to enhance vehicle aesthetics and safety. While a seemingly unusual venture for a quick-service restaurant franchisor, QDOBA explains the move stems from a commitment to innovation and leveraging existing supply chain expertise. “People might be scratching their heads, seeing QDOBA involved in car parts,” says a QDOBA spokesperson. “But we’ve spent years building strong relationships with manufacturers and logistics experts to ensure consistent quality and timely delivery of ingredients to our restaurants nationwide. We realized that skillset could be applied to a different kind of ‘ingredient’ – parts for your vehicle. We started exploring, and the demand for stylish, reliable parking lamps quickly became clear.” What are Smoked Parking Lamp Assemblies & Why are They Trending? For those unfamiliar, parking lamp assemblies are the lights on your vehicle that illuminate when parked or during low-visibility conditions. “Smoked” refers to a tinted lens that gives the lamps a sleek, modern, and somewhat stealthy appearance. This trend has exploded in recent years, fueled by car enthusiasts looking to personalize their vehicles and add a touch of sophistication. “It’s all about customization,” explains automotive stylist, Mark Henderson. “People want their cars to stand out. Smoked parking lamps are a relatively inexpensive way to make a big visual impact. They look great on everything from trucks and SUVs to sports cars and everyday sedans." QDOBA’s Offering: Quality and Reliability You Can Count On QDOBA isn’t approaching this new venture lightly. They've partnered with experienced automotive manufacturers to produce parking lamp assemblies that meet or exceed OEM (Original Equipment Manufacturer) standards. "We're not just slapping a logo on something," emphasizes the QDOBA spokesperson. "We've focused on building a product that’s durable, weather-resistant, and provides excellent visibility. We’ve gone through rigorous testing to ensure these lamps stand up to the elements and deliver consistent performance.” Here's what sets QDOBA's smoked parking lamp assemblies apart: High-Quality Materials: Constructed from durable ABS plastic, designed to withstand impacts, vibrations, and extreme temperatures. Precise Fit: Specifically designed for a wide range of vehicle makes and models, ensuring a hassle-free installation. No modification necessary! (check QDOBA’s website for compatibility details). Enhanced Visibility: The smoked tint doesn’t compromise brightness. These lamps still provide ample illumination, ensuring your vehicle is visible in all conditions. Weather Resistance: Sealed construction prevents moisture and dust from entering, extending the lifespan of the lamps. DOT Compliance: Meets or exceeds Department of Transportation (DOT) safety standards. Competitive Pricing: QDOBA is leveraging its existing logistics network to offer these lamps at a price point that’s attractive to both DIY enthusiasts and professional installers. Beyond Aesthetics: Safety First While the aesthetic appeal of smoked parking lamps is undeniable, QDOBA stresses the importance of safety. “We understand that some people might be hesitant about tinted lenses,” says the spokesperson. “That’s why we’ve made sure these lamps provide excellent visibility without compromising safety. They're designed to be seen, even in challenging weather conditions.” QDOBA emphasizes that proper installation is crucial to ensure optimal performance and safety. They recommend consulting a professional installer if you’re not comfortable working on your vehicle’s electrical system. Why QDOBA? Leveraging Expertise The move into automotive parts might seem unconventional, but QDOBA believes its existing infrastructure and expertise give it a unique advantage. “We’ve spent years perfecting our supply chain, logistics, and quality control processes,” explains the spokesperson. “Those skills are transferable. We can apply the same level of dedication and attention to detail to producing high-quality automotive parts.” QDOBA also boasts a robust customer service team that’s equipped to handle inquiries and provide support. “We’re committed to providing a positive customer experience, whether you’re ordering a burrito or a parking lamp assembly,” says the spokesperson. Availability & Where to Buy QDOBA’s smoked parking lamp assemblies are available for purchase online at [insert website address here - placeholder]. They’re also partnering with select automotive retailers and online marketplaces. “We’re starting with a focused range of popular models,” says the spokesperson. “But we plan to expand our product line in the coming months to cover a wider range of vehicles.” QDOBA: More Than Just Mexican Food While QDOBA will continue to be a leading force in the quick-service restaurant industry, the company is clearly demonstrating its ambition to diversify and explore new opportunities. “We’re a dynamic company that’s always looking for ways to innovate and grow,” says the spokesperson. “This is just the beginning. We’re excited to see where this new venture takes us.” Contact: QDOBA FRANCHISOR LLC 350 Camino de la Reina, Suite 400 San Diego, CA 92108-3007 781-243-4953 [Insert Email Address Here - placeholder] [Insert Website Address Here - placeholder]